{"id":7741,"date":"2026-08-04T18:02:25","date_gmt":"2026-08-04T22:02:25","guid":{"rendered":"https:\/\/workai.tv\/news\/2026\/08\/ai-marketing\/avaya-asapp-name-new-ceos-as-cx-leadership-turnover-continues\/"},"modified":"2026-08-04T18:02:25","modified_gmt":"2026-08-04T22:02:25","slug":"avaya-asapp-name-new-ceos-as-cx-leadership-turnover-continues","status":"publish","type":"post","link":"https:\/\/workai.tv\/news\/2026\/08\/ai-marketing\/avaya-asapp-name-new-ceos-as-cx-leadership-turnover-continues\/","title":{"rendered":"Avaya, ASAPP Name New CEOs as CX Leadership Turnover Continues"},"content":{"rendered":"<h2>Share with your CMO<\/h2>\n<p>Seven confirmed CEO changes at core CX and CCaaS vendors in roughly 18 months signals something structural, not coincidental. Avaya named Jeff Clarke on Aug. 3 and ASAPP named Katie Stein on Aug. 4, extending a <a href=\"https:\/\/www.cmswire.com\/customer-experience\/avaya-asapp-name-new-ceos-on-consecutive-days-as-cx-leadership-turnover-continues\/?utm_source=cmswire.com&#038;utm_medium=web&#038;utm_campaign=cm&#038;utm_content=all-articles-rss\" target=\"_blank\" rel=\"noopener nofollow\">leadership carousel across the contact center industry<\/a> that has already touched NICE, Medallia, Five9, Qualtrics, and Verint. Clarke comes in as a private equity-seasoned operator; Stein from enterprise transformation work at Genpact. Both are hired to scale AI platforms that are built but not yet profitable, in a sector that is consolidating fast under PE ownership.<\/p>\n<h2>What this means for your business<\/h2>\n<p>If your contact center stack runs on any of these platforms, the relevant question isn&#8217;t whether new leadership is good or bad in the abstract. It&#8217;s whether the incoming CEO&#8217;s mandate is to grow the product or to harvest it. Clarke&#8217;s record at Kodak, Travelport, and Insurity is the record of an operator who stabilizes post-bankruptcy businesses and returns them to profitability, not a product visionary who bets the portfolio on a new architecture. For Avaya buyers mid-contract or evaluating renewals, that distinction matters more than the press release language about &#8220;innovation.&#8221;<\/p>\n<p>The pattern across this wave of changes is what you&#8217;d call a professionalization rotation: PE-backed boards swapping category insiders for operators who know how to compress costs, hit EBITDA targets, and run a clean process toward an exit or IPO. That&#8217;s not cynicism, it&#8217;s the standard PE playbook, and it tends to produce predictable behavior. Roadmap investment gets prioritized toward features that close deals in the next two quarters, not multi-year architectural bets. For CMOs evaluating a five-year contact center commitment, that&#8217;s a different risk profile than buying from a founder-led or publicly accountable vendor with a longer time horizon.<\/p>\n<p>Avaya&#8217;s fourth CEO since 2016 is the number that should sharpen your vendor review criteria. Continuous leadership churn at a platform vendor means the person who sold you the roadmap probably won&#8217;t be the one delivering it, and the institutional knowledge that makes a complex enterprise integration survivable walks out with every transition. If you&#8217;re holding a renewal decision on any of the vendors in this cohort, the question to press is not what the new CEO promises but what the board&#8217;s exit timeline looks like. That&#8217;s the variable that determines whether the product you bought in 2025 still has development resources behind it in 2027.<\/p>\n<p><em>Based on reporting from <a href=\"https:\/\/www.cmswire.com\/customer-experience\/avaya-asapp-name-new-ceos-on-consecutive-days-as-cx-leadership-turnover-continues\/?utm_source=cmswire.com&#038;utm_medium=web&#038;utm_campaign=cm&#038;utm_content=all-articles-rss\" target=\"_blank\" rel=\"noopener nofollow\">Avaya, ASAPP Name New CEOs as CX Leadership Turnover Continues<\/a>, originally published 2026-08-04 13:12:00.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share with your CMO Seven confirmed CEO changes at core CX and CCaaS vendors in roughly 18 months signals something structural, not coincidental. Avaya named Jeff Clarke on Aug. 3 and ASAPP named Katie Stein on Aug. 4, extending a leadership carousel across the contact center industry that has already touched NICE, Medallia, Five9, Qualtrics, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[176],"tmauthors":[],"class_list":["post-7741","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-marketing","tag-cmo"],"_links":{"self":[{"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/posts\/7741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/comments?post=7741"}],"version-history":[{"count":0,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/posts\/7741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/media\/7742"}],"wp:attachment":[{"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/media?parent=7741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/categories?post=7741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/tags?post=7741"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/workai.tv\/news\/wp-json\/wp\/v2\/tmauthors?post=7741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}