AI shopping could develop around open marketplaces, retailer-controlled platforms, a dominant super app or renewed trust in human creators. Each would change how brands get discovered and how customers decide what to buy.
David Bratslavsky walks through the four scenarios and the preparation they share: product information that AI tools can read and a clear reason for people to choose the brand. The report features BCG’s scenario framework and OpenAI’s shopping demonstrations.
Companies featured: @TheBostonConsultingGroup @OpenAI
WorkAI.tv | News of the Week | September 22, 2026
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